Leasing Your Forehead

I teach a mass media class at Belmont University, and last night we spent some time talking about ads, seeing as how the biggest ad day of the year had just occurred.

Conversation turned to some more unorthodox advertising techniques, and we talked about the man who recently "leased" his forehead, if you will, to the highest bidder on eBay--so the winner could put a temporary tattoo on this guy's forehead to advertise whatever.

Take a look at the guy's eBay page at http://cgi.ebay.com/ws/eBayISAPI.dll?ViewItem&item=5950507719.

It's a gimmick and in that sense is nothing new (there's also a woman who's leasing the skin on her pregnant belly for ad space).

As if we didn't see enough ads already ...