Gore's 'Warming' Film Looks Good

Al Gore's new film, "An Inconvenient Truth," looks quite good.

The trailer at http://climatecrisis.org/ really sets the stage for a look at an issue that has become politicized. The film is also part of a new approach to movie marketing that highlights blog commentary and criticism.

Paramount Classics (behind the film) is partnering with Technorati to bring the blogosphere into communion with Hollywood. Very interesting development. (It's also part of larger developments re: Technorati and tie-ins. See this AP story for more.)

Nevertheless, the film should (re)start a conversation about global warming in circles that have skirted or ignored what the film's site calls a "ticking time bomb."